Position/Title: Director of Communications
Company: Industrial Strength Marketing
Website: www.marketstrong.com
Contact: jake@marketstrong.com

With a graduate degree in Rhetoric from UC, Berkeley, and a career as an editor of several New York Times bestsellers behind him, Jake is the marcom guy who can actually tell you what Aristotle has to do with your blog. Today, he designs communications strategies for American manufacturers, in the hope of doing his part to revitalize the businesses many local communities still depend upon.

Why are you at WORK?: I work for a marketing agency based in Nashville, Tenn., but I live in Petaluma. I can hardly think of a worse commute. And if I try to work from home, I just wear the same sweatpants every day. Some days you’ve got to get out of the house, do your laundry, and get to WORK.