Lunchtime Lesson: What Do Your Customers Really Want? Fri May 2nd 2014
Customers only buy when they see something they want. How do you know if your offerings really appeal to your customers? Beth Meredith and Eric Storm of Create The Good Life will demonstrate a technique for standing in the shoes of your customers and looking at your business from their perspective. From there you can see what […]
coWORKing Coffee Talk: Hands, Scrapbooks, and the Homunculus – April 8th 2014
I have a lot of guilt. My mother is a fabulous recorder of memories. The scrapbooks she created documenting my childhood have become my memories and thus an important part of my sense of self. At this point I can’t tell whether my memories are my own or my mother’s recording. How do you record […]
Lunchtime Lesson: Network at WORK – Fri April 25th 2014
Skilled networker and facilitator Laurie Cameron of WAKE UP! Enterprises will teach us how to craft a compelling pitch (benefit statement) and give us all a chance to practice with a fun round of speed-networking. Meet a variety of local professionals and hone your communication skills. Noon- 1 PM in the WORK Library. Feel free to […]
coWORKing Coffee Talk: To advertise or not to advertise, that is the question. March 31st 2014
If you’re a web-based business, as many at WORK are, one of the very first questions you have to ask yourself is- do I sell ads or do I sell my product? There are a couple of ways to approach this. First off- is your product worth someone’s money? Sounds like a silly question- why […]
Lunchtime Lesson: Understanding Search Engine Optimization – Fri April 11th 2014
Don’t know your SEO from your PPC? The # 1 way new customers will find your business products and services is through search engines. But how do you make your company the one that the search engines will choose to show on that all important Page One? Come learn what the search engines AND website […]
coWORKing Coffee Talk: ‘Add to Cart’ – March 11th 2014
So how did all that random stuff you just ordered on the internet end up on your doorstep the next day? I recently listen to a Radiolab podcast that told a story of these fulfillment centers- miracles of modern distribution. Imagine a million square foot/17 football field-sized mega-warehouse containing everything from iPad covers to paper […]
WORK owner Natasha Juliana quoted throughout Bohemian
The Miwok called it “Péta Lúuma.” The Spanish reduced it to “Petaluma.” I tried to get “Lumaville” to stick when “P-Town” seemed to be gaining ground, only to have the annual bumper crop of teens rechristen it “Deadaluma,” just like always. Now, if anecdotal reports prove true, a sizable influx of thirty- to forty-somethings from […]
Lunchtime Lesson: How to Increase Your Online Security – Fri Mar 28th 2014
Living in a digital world has huge advantages and is a necessity for most but balancing security and convenience can be tricky. With all of the recent security attacks and the mountain of accounts, usernames, and passwords we’ve collected just to maintain business as usual, it’s high time we get serious about security. coWORKer extraordinaire Barry Stump will lead a […]
Lunchtime Lesson: Writing the Page Turner – Fri Mar 21st 2014
Whether you’re writing for adults or kids, whether it’s science fiction, mystery, or realistic slice-of-life, give your readers what they crave: a character they can embrace, with a specific and crucial goal, in a world they can picture. Award-winning author and writing coach Eric Elfman will discuss the elements that go into a successful novel, […]
Music @ WORK Benefiting Petaluma High School – Thurs Mar 13th 2014 7PM
WORK hosts a benefit for Petaluma High School Music Boosters featuring San Francisco folk duo Misner & Smith. Misner & Smith’s music is a search for meaning. In a world that often feels to be crumbling down around us, they dig deep, and find hope in simple things, in the beauty that surrounds us all. Join […]
