Concepts are abundant in small business marketing, but action plans are often less accessible. In this talk, Lorin will translate the concept of web-based inbound marketing into a simple, actionable plan for the small business and solopreneur.
She will cover the fundamentals of inbound marketing in the context of your online business presence. No fluff, just stuff that works:
- Ideal customer dev: identify + reach the right people
- The power of your ‘funnel’: how a website, email marketing, social media, and paid advertising fit into your online strategy
- Inbound Hacks: successfully stand up an inbound marketing strategy without maxing out your resources
At the end of the hour you’ll have a new level of clarity and confidence in moving your business forward (today)!
5-$10 sliding scale donation at the door for Non WORK Members– help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK!
12-1 PM in the WORK Library. Feel free to bring a bag lunch.
Bio: Lorin McCann is the founder of Social Fever Marketing (2012), a boutique social media marketing agency based in Sonoma County, CA. Over the past 2 and a half years she has evolved beyond social media to address the bigger-picture needs of small businesses. This summer marks the official transition to the new brand. VRTICAL, offering top-down digital marketing, launches June 2015, empowering small businesses with everything from web design to social media.