In this session, coWORKer Nolan Lowry will focus on why email marketing is here to stay and why it remains one of the top strategies to effectively reach target audiences. Participants will learn that email campaign effectiveness is determined by the right mix of content, creative and calls to action that drive results and ROI. We’ll review real-world examples of effective and ineffective email campaigns and be exposed to strategies that can be put into immediate action in your business.
$5-$10 sliding scale donation at the door for Non WORK Members– help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK!
12-1 PM in the WORK Library. Feel free to bring a bag lunch.
Bio: Nolan Lowry is the Chief Executive Officer of Resonate, a San Francisco Bay Area based digital marketing agency. Before Resonate, Nolan built and ran the sales and customer service organizations for the nation’s largest reading school, directing the training, coaching and management of hundreds of sales and customer service professionals. In his varied roles throughout his career, Nolan has developed relationships with clients including Yahoo, Rain-X, NBC, Mervyn’s, Macy’s, Yale Locks nVidia and HP. Having held a number of management positions in start-up organizations, from Director of Distributor Relations with a company building robotic golf caddies to co-owner and Vice President of Sales for a semiconductor manufacturing equipment reseller, Nolan brings a wealth of diverse business experience to his role as CEO of Resonate.