Feel weird sending emails and junk mail to people who have never heard of you? Tired of attending conferences where the only people you meet are other exhibitors? If this sounds familiar, you might be a modern inbound marketer at heart!
Today’s consumers are a lot savvier than traditional marketing techniques give them credit for. When was the last time your purchase decision was swayed by a piece of junk mail or an email that landed in your spam folder? There is a wealth of new marketing technology designed to capture interest, drive business, and create consumer loyalty. It’s time to start marketing your business in ways that offer more than simple sales pitches and calls to action.
Join us and learn how to use inbound and modern marketing techniques to:
- Become less reliant on traditional (read “old, boring, invasive, ineffective”) marketing techniques.
- Develop marketing content that’ll be coveted, not covered.
- Use landing pages, tracking software, and analytics to tie marketing efforts to sales dollars.
- Harness the power of your awesomeness and show it off. We’re not kidding. If you’re good at what you do, let the world know now. Right now!
$5-$10 sliding scale donation at the door for Non WORK Members– help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK!
12-1 PM in the WORK Library. Feel free to bring a bag lunch.
Bio: Jessica Medina is a social media guru and marketing expert. Through guiding businesses to harness the unique story of their brand, Jessica shapes ideas into cutting edge marketing campaigns. She uses her in-depth understanding of psychology and industry trends to connect people and products through innovative uses of modern media. When not thinking of ways to market brands, Jessica spends her time bargain hunting and day dreaming about exotic varieties of donuts.
Eric Wildt can quickly be described as a master at being a jack of all trades. With a career solidified in the mid-market segment, Eric has served as a Marketer Director, Graphic Designer, Photographer, Publicist, Special Events Coordinator, Social Media Expert, and Webmaster. His background in the US Navy, High-Tech Industry, and Professional Motorsports has given him a solid DIY work ethic that has allowed him to accomplish any of these given tasks on any given day. When not being pulled in a hundred different directions, Eric can often be found tuning his son Nigel’s racing kart at various competitions in Northern California.