We are so enamored of social media that sometimes, as entrepreneurs we forget to share our stories with local news media. There are many reasons to do so beyond an ego boost, which we’ll explore, including the implicit SEO benefits, legitimizing factors, and becoming a go-to expert.

In this Course you will learn how to find your own newsworthiness and properly pitch the media as we cover

– The basic anatomy of a press release

– PR vocabulary

– Survey the secret cues used to signal media professionals that we are credible sources and ready for primetime!


$10 at the door for Non WORK Members – help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK! (a special membership level for you regular attendees)

Noon-1 PM in the WORK Library. Feel free to bring a bag lunch.

Bio: Howell is the director of the upcoming feature film Pill Head, author of the novel Quantum Deadline, and host of the Daedalus Howell STORY podcast at DaedalusHowell.com.