What the bleep is A/B Testing and why should it matter to me?

Ever wish you could safely try out a new idea before going through all the work to execute it and risk seeing a tepid result? See how companies use A/B testing and its siblings to work smarter and never again be dependent on the opinion of the HiPPO. [Highest Paid Person in the Office].

Join us for an interactive class to see why A/B testing is the tool that separates the Googles, Amazons and Netflixs from their competition and how its relevant to your work.


$10 at the door for Non WORK Members – help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK! (a special membership level for you regular attendees)

12-1 PM in the WORK Library.  Feel free to bring a bag lunch.

Bio:  Known as the Client Whisperer, Patty Bavuso, has been negotiating among clients and stakeholders to launch creative and technological ventures for over 20 years for clients including Disney/Pixar, Whole Foods, Trader Joe’s, Bank of America, Cisco, and Amgen.