goofy1In this session, Michael Giotis will present a proven framework for understanding what people truly need. Products and services designed for needs and not just wants are more resilient to changing markets and consumer tastes.

After presenting evidence to support the existence of Fundamental Human Needs, we will:

• Examine market examples as a group

• Apply the approach in pairs to practice creating market resilient products and services that the world really needs.


$10 donation at the door for Non WORK Members– help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK!

12-1 PM in the WORK Library.  Feel free to bring a bag lunch.

Bio: Michael Giotis is the principle of inHabit Business Systems, where he facilitates strategy workshops and consults on executive productivity and organizational design, based on 15 years of international organization leadership. He is the Director of Strategic Development at Sustainable North Bay, a non-profit which convenes events to support the transition to a sustainable economy in the North Bay. He uses game design principles to design tools and activities which model organizational processes to help companies identify the keys to innovation.