Online advertising differs from all other forms because you can precisely plan, track and measure who sees your ads, how many acted on your ads and how many took the action you wanted the advertising to get them to do.

This informative presentation will cover:

• The major players in online advertising and how they differ.

• Determining which ad platform is best for your business.

• Basics of setting up an online ad campaign.

• Markers for measuring results.

If you are considering online advertising but don’t know where to start, this will give you a solid grounding in the fundamentals and tips and tools to save you from paying for little results.


$10 at the door for Non WORK Members – help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK! (a special membership level for you regular attendees)

Noon-1 PM in the WORK Library.  Feel free to bring a bag lunch.

Bio: Stormy Knight began in 1995 as a training company for small businesses and individuals interested in getting “up to speed” on using the internet, She and her husband have focused on web development and online marketing since that time, including running a independently – owned travel website from 1999 to 2011. She stays focused on issues and technology to help small businesses succeed online.