You’ve built a gorgeous, super professional website for your business – congrats! Now comes the fun part, you have to figure out how to get it in front of the people who need your services – so that it can actually generate leads and new business. In order for your website to come up high on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” (SEO). While there are many factors that will influence your website’s search ranking – one of the easiest places for a business owner to start, is within your own website.

In this one hour lunchtime lesson you’ll learn:

-How Google determines which local sites to show for a given search

-How to uncover the “money” keywords that your customers are actually using, to look for the services you offer

-The four most important on-page ranking factors

-How to write your content so that it is both interesting for your readers and relevant for SEO

-Two tools for optimizing and tracking your SEO results and rank


$10 at the door for Non WORK Members – help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK – a special membership level for you regular attendees. Learn more here:

Bio: Ashley is the owner, designer & online marketing expert for RAD Web Marketing, a Petaluma-based web design and digital marketing agency that has served hundreds of clients since 2004. Ashley found her passion within the digital marketing world after building her first website at the age of 25, and single handedly growing it into a multi-million dollar eCommerce business in less than 3 years. Ashley helps small businesses and entrepreneurs grow their businesses by creating high converting websites and effective digital marketing strategies that get results. Learn more at