Google Analytics is a powerful free tool to help you figure out what’s going on with your website. If you know your numbers then you can make wise decisions to increase your traffic, sales or leads.

This lesson will discuss the basics of Google Analytics including:

• How to install Google Analytics on your website

• Discovering the reporting interface

• Understanding Visits, Visitors Behavior, and Sources

• Setting Up Goals & Conversions


$10 at the door for Non WORK Members – help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK! (a special membership level for you regular attendees)

Noon-1 PM in the WORK Library. Feel free to bring a bag lunch.

Bio: Talented in online marketing, networking, technology, and product positioning, Firuze Gokce is a serial entrepreneur since 1998.  She played a leading role in the creation of pioneering internet projects in Turkey, UK and the US. She has a unique approach in positioning digital products in international markets. In addition to serving as a Judge to Affiliate Marketing Awards, she is also a charter- founding member of Performance Marketing Association in US.