Kate SwobodaGetting people to your business or onto your website takes a lot of work–so rather than let them leave, give them a reason to keep coming back for more. Setting up a company newsletter closes the customer loop, bringing customers back to your website without having to start the loop over again by attracting them to your business. This workshop will cover newsletter basics (including the necessary, though paradoxical, “Why you shouldn’t call your newsletter a ‘newsletter’ rule”) and help you to brainstorm what value your newsletter can provide for your customers.

Feel free to bring a bag lunch.

Please RSVP here.  $5 suggested donation at the door for non-WORK members.

Bio: Kate Swoboda is a writer and strategist who specializes in using the online marketplace to grow your business. She’s the creator of the personal growth website Your Courageous Life and the popular marketing program, The Coaching Blueprint. You can learn more about her at http://www.leveragesessions.com .