Anybody can publish a blog post or Tweet. But do your written communications consistently echo your brand’s message and identity? Blog posts, social posts, and newsletters are the written expression of your brand. The essence of your brand should be palpable in all of your writing, whether you’re writing 130 characters or 1,500 words. In this half-day workshop with writer Amy Eden Jollymore you’ll discover how blog and social media posts can bring customers delight and enable them to relate to your brand. You’ll come away from this workshop with an understanding of what it takes to write content that clearly expresses the spirit of your business to customers in a variety of formats.
What You’ll Get out of This Workshop
Use this workshop to sketch out an editorial calendar for communicating your brand to customers, through site copy, blog posts, social posts, and newsletters. We will focus on using writing that’s direct, thoughtful, and brand-consistent.
What the Workshop will Cover
At the start of the morning, you’ll articulate your brand’s mission and use it to develop a brand lexicon. From there you will plan out a calendar of written content that fits your customer and business; some customers will be best reached by blog posts while others will be more likely to engage with newsletters or Tweets. You’ll have time to roll up your sleeves and develop ideas for newsletters, a few Tweets, and blog posts.
Prerequisites and Preparation
Come ready to write!
BIO: Amy Eden Jollymore (amyedenjollymore.com) is an author, blogger, and workshop facilitator based in Petaluma, CA. She is the author of the book, The Kind Self-Healing Book: Raise Yourself Up with Curiosity and Compassion (May 2015, Last House Press) and has blogged for Smári Organics, O’Reilly Media, Inc., and The Good Men Project. She founded the blog Guess What Normal Is (guesswhatnormalis.com).
DATE: Sat May 7th from 9AM-1PM (refreshments included)
LOCATION: In the WORK Library – 10 Fourth Street, Petaluma
COST: $135 WORK Members and non-profits receive an additional $30 discount. (Want to be a Member? Check out our Friends of WORK level: http://workpetaluma.com/friends-of-work/ ) And see NOTE below for multi-class deals!
NOTE: This is Session #6 of a nine part series. See the full lineup here. WORKshops can be taken individually, or you can take the whole series for a complete experience. Buy two classes, get the third half off.