Lunchtime Lesson: Writing the Page Turner – Fri Mar 21st 2014
Whether you’re writing for adults or kids, whether it’s science fiction, mystery, or realistic slice-of-life, give your readers what they crave: a character they can embrace, with a specific and crucial goal, in a world they can picture. Award-winning author and writing coach Eric Elfman will discuss the elements that go into a successful novel, […]
Music @ WORK Benefiting Petaluma High School – Thurs Mar 13th 2014 7PM
WORK hosts a benefit for Petaluma High School Music Boosters featuring San Francisco folk duo Misner & Smith. Misner & Smith’s music is a search for meaning. In a world that often feels to be crumbling down around us, they dig deep, and find hope in simple things, in the beauty that surrounds us all. Join […]
Lunchtime Lesson: Intellectual Property- Trademarks, Copyrights and more! Fri March 7th 2014
Join us for a conversation with attorney Warren Dranit about the ins and outs of intellectual property including: An overview of the different kinds of intellectual property rights: trademarks, copyrights, patents and trade secrets. Details on clearing and registering a trademark (because every business has at least one trademark.) Warren will keep the conversation open and try to […]
Lunchtime Lesson: Creating Great Video for Your Biz- Fri Feb 28th @ Noon
Video is easier than ever to use and abuse, but more importantly, it is one of the most effective tools out there to position your brand in 60 seconds; compared to what could take over an hour to explain. A correctly pitched video doesn’t try and tell the whole story of your brand, it should create an emotional […]
Lunchtime Lesson: The Entrepreneur’s Guide to Corporations and Contracts- Fri Feb 21st 2014
Come to this session to get two Petaluma lawyers’ perspectives on what you need to know to start and run a business. Daniel Raff will review business structures available to entrepreneurs (such as corporations and LLCs) and how these structures can be used to protect you from liability. Judith Delany will discuss the contracts you […]
Lunchtime Lesson: Starting Fresh with WordPress- Fri Feb 14th 2014
Thinking about starting a new blog or business website? coWORKer Mike VanWinkle will teach us how to start setting up a new WordPress site. The advantages and limitations of WordPress How to get started- domain names, hosting, etc. Where to find good templates and what to look for Vocabulary defined- plugins, widgets, projects, pages, posts and […]
Go Local: Refer Local Mtg- Fri Feb 7th 12-1:30 PM
Refer Local Meetings are held in the WORK Library once per quarter. These structured networking opportunities enable GO LOCAL business members to give and receive quality referrals. Refer Local meetings are open to GO LOCAL business and organization members. Guests are welcome to attend a meeting to check it out and consider becoming a member. Bring […]
Lunchtime Lesson: Book Publishing Now- Fri Jan 31st 2014
In this session, Chris Gruener will describe the current trends and landscape of the book publishing industry, covering both traditional and self-publishing (and everything in between, including the growing popularity of the “hybrid” publishing model). He’ll discuss all of the different facets of publishing including: writing, development and editing book design and layout production and printing […]
Lunchtime Lesson: BETTER PHOTOS FOR YOUR BUSINESS WITH THE CAMERA YOU HAVE- Fri Jan 17th 2014
In this session, commercial photographer Tyler Chartier will teach you how to make better use of the equipment you already own to create photos that tell the story of your business in a more compelling way. Tyler will share his knowledge about the essential elements of creating compelling photographs: Composition and storytelling Visual mass and […]
Lunchtime Lesson: Tax Prep Q&A- Fri Jan 10th 2014
It’s that time of year again! Don’t procrastinate. Get a head start on your tax prep and feel good about making progress. Have questions or concerns? Bring them with you. Lynn Knudson, EA will give you advice on bookkeeping, taxes, 1099s and more. Lynn got rave reviews for her last Lunchtime Lesson so we are excited to have her back. “Extremely […]