Lunchtime Lesson: Modern Inbound Marketing – Fri May 15th 2015
Feel weird sending emails and junk mail to people who have never heard of you? Tired of attending conferences where the only people you meet are other exhibitors? If this sounds familiar, you might be a modern inbound marketer at heart! Today’s consumers are a lot savvier than traditional marketing techniques give them credit for. […]
Lunchtime Lesson: Communication and Misunderstanding in Business – Fri May 8th 2015
Have you ever misinterpreted the meaning of what your client had to say and it cost you? Can you remember an experience of having a tough conversation with a co-worker, employee or vendor and then only once the conversation was over you think of everything you wanted to say? Communication is the vehicle by which we exchange […]
Lunchtime Lesson: Relational Database Design: Tips, Tricks, and Best Practices – Fri May 1st 2015
Data lies at the core of every website and technical project, yet the process of designing a good relational database that is both expandable and fast is as much art as engineering. In this talk I will present the rules, tips, and tricks that earned me the affectionate title “Database Dictator” while architecting and maintaining […]
Lunchtime Lesson: Starting a Business in Petaluma – Fri Apr 24th 2015
In this session, Ingrid Alverde will discuss tips and tools for starting a business in Petaluma. Starting a business can be daunting and requires you to address many legal and logistical issues that you may not even know about. Petaluma recently published a business tool kit that she will share. She will discuss things that […]
Lunchtime Lesson: Make Every Day a Success – Less Stress, More Productivity – Fri Apr 17th 2015
Make Every Day a Success: Moving Beyond Stress and Worry to Peace and Productivity. In this session, Sara Schwab will briefly review the basics of how our brains handle stress, worry and fear. She will discuss how small changes in our thoughts and habits can change our mood, and even our brains, so we feel […]
Lunchtime Lesson: Creating Trust Online – Privacy Policies and more! Fri Apr 10th 2015
To quote a Petaluma business owner: “Seems that new and changing legislation is now just another part of doing business.” Considering the ever-changing legal landscape in this digital age, particularly in the area of compliance and privacy laws, his statement is spot on. We’ll review how to improve your online presence while complying with current law. […]
Lunchtime Lesson: Instagram for Business – Fri Apr 3rd 2015
Are you using Instagram for business? Instagram is a wonderful platform to provide your audience with unique visual content, while encouraging community engagement. Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel. In this lunchtime lesson, Angela Lowry will discuss […]
Lunchtime Lesson: Organize Your Business – Fri March 20th 2015
How can you take your business to the Next Level without breaking the bank and making yourself crazy(ier)? Let Stormy Knight show you how a combination of great business ideas and FREE tools and tech to easily implement those ideas can make you: Get people to know, like, trust and buy from you Build a […]
Lunchtime Lesson: Women in Business – Fri March 6th 2015
Equality and how to play the game. It’s all about being clear on what you want. Telling the truth and bringing your true self to the game….and never forget that it is “a game”. • Do you want to be the boss? The one that calls the shots? • Do you want to be respected for what […]
Lunchtime Lesson: How to Green Your Business – Fri Feb 27th 2015
Learn how to get your business certified as a Sonoma Green Business, the leading ‘green’ certification standard in Sonoma County with over 150 certified business. The Sonoma Green Business Program assists, recognizes, and promotes local organizations that volunteer to operate in a more environmentally responsible way. Whether you are simply looking for free technical assistance […]