WORKSHOP #8: CREATE ENGAGING VIDEO CONTENT – SAT JUNE 11th 2016
Learn to create video content that tells the story of your brand in an authentic and engaging way with Vince (TV Director/Cameraman and marketing film producer). He will help you choose the appropriate technical tools, video format, tone and presentation for your audience/clientbase. In a content hungry, noisy world of marketing, start shooting videos […]
WORKshops: 2016 lineup
These high-impact WORKshops offer small class sizes, hands-on learning, and important information for the do-it-yourself business professional. Take just one or take them all! $195/class Early-bird special is only $135/class. Non-profits, students, and WORK Members save an additional $30. (Want to be a Member? Check out our Friends of WORK level: http://workpetaluma.com/friends-of-work/ ) Buy two classes, get the […]
Lunchtime Lesson: The Many Benefits of B Corp Certification – Fri March 4th 2016
Many companies claim to be green, socially responsible, and committed to the triple bottom line – now consumers are demanding proof that those claims are true. B Corp (Benefit Corporation) Certification is a clear way to set your business apart from those that are just good at “green” marketing. B Corps meet the highest standards […]
Lunchtime Lesson: 7 Most Influential Planned Giving Trends – Fri February 26th 2016
The 7 Most Influential Planned Giving Trends… And How Concerned Nonprofits Can Take Action Now!: Research presented uncovers the latest insights on the challenges non-profits face as they continue to fundraise in today’s environment, as well as key donor concerns, and how to respond appropriately. In this lesson you will learn: 1. What are the […]
Lunchtime Lesson: Get Known Everywhere – Fri February 19th 2016
If you want to be the #1 influencer in your industry, you’ve got to get bigger media visibility. Based on her international bestseller, Guerrilla Publicity, Jill shares simple strategies to help you go from unknown to newsworthy. Sharing her proven secrets to understanding what the media wants, Jill provides you with short-term, doable tactics that boost […]
Lunchtime Lesson: Authentic Business Ownership and Employment – Fri February 5th 2016
You don’t have to be stuck with the status quo. Tara Smith will discuss how we can be authentic in our business practices and still be successful. She’ll challenge our assumptions and offer new ways of approaching work. She’ll address the questions: • Can we be authentic in our business practices i.e transparent and with integrity and still be successful? • Who’s […]
Lunchtime Lesson: Get in Gear with Agile Project Management – Fri January 29th 2016
Building momentum in challenging projects can be rough, even for the ambitious. Matt Moller will teach you why the Agile approach to project management has become standard and how you can utilize it immediately to get your toughest work in gear. This will be a practical session covering: • The principles of Agile and why it […]
Lunchtime Lesson: How to Make Money Part-Time on eBay – Fri January 22nd 2016
In this session, Kerry will share tips on how to be successful selling on eBay based on her experience as a part-time seller. She will share how she was able to make over $50,000 while working full time, and living a busy mom lifestyle. She will present: • Insider secrets on how to conduct product research to […]
Lunchtime Lesson: How to Put Together a Successful Pitch Deck – Fri Jan 15th 2016
Do you need to pitch your project? George Parrish, a Bay Area Startup Advisor, will show you how to put together a successful pitch deck for any type of investor. He’ll answer questions like: What goes into a successful business pitch? What is important? What are you trying to accomplish? When do you know you’ve hit a […]
Lunchtime Lesson: Top 3 Barriers to Small Business Growth – Fri January 8th 2016
Three almost universal management habits can keep you stuck at small. Mike Van Horn shares a handful of tools to break through to the next level of growth. Mike is a successful business owner, author, and small business advisor. This interactive presentation is meant to be practical, not inspirational, yet people come away inspired because they hear an idea […]